Choose Happy Organics

Don’t panic, its organic!

Choose Happy Organics is a 100% eco-conscious line of beauty and skincare products. Every product is handmade with minimal natural ingredients. They believe that if you can’t pronounce it, spell it, or eat it, then it doesn’t need to be there. As if that wasn’t enough, they also believe in striving to do their part for the environment. So they cut out plastic, only use vegetable-based inks, and their papers are all recyclable. The best part is that their products come in glass jars so they can easily be reused for other things. So, choosing a color palette and branding that would work well with vegetable-based inks, have the ability to be printed easily on biodegradable paper, AND be able to stand out in a sea of other organic/ green products wasn’t easy. However I think what we were able to create couldn’t have turned out any better. We created a mood board that was bright, fun, and earthy which then helped us land on their final color palette. It’s bright yet still earthy. From there we were able to create a logo that is both serious and organic. One important thing to note is that we choose a beautiful script font to really pull through the fact that these products are hand made. 

Branding | Packaging | Photography | Website